AFFILIATE DISCLOSURE

At DatingIndex, we believe in complete transparency about how our business operates and how we generate revenue. This Affiliate Disclosure explains our relationship with the dating platforms we review and how we may earn compensation.

1. What Are Affiliate Links?

Affiliate links are special tracking links that allow companies to identify when traffic and sign-ups come from our website. When you click these links and take certain actions (like signing up or making a purchase), we may receive a commission.

How Affiliate Marketing Works:

1. You visit DatingIndex and read our reviews
2. You click a link to a dating platform that interests you
3. You’re redirected to that platform’s website (often through an affiliate network)
4. If you sign up, subscribe, or make a purchase, we may receive a commission
5. The commission is paid by the dating platform, not by you

2. Our Affiliate Relationships

2.1 Which Links Are Affiliate Links?

The following types of links on DatingIndex may be affiliate links:

• “View Site” buttons in our comparison tables
• “Try [Platform Name]” or “Join Now” buttons in reviews
• Text links within article content directing to dating platforms
• Banner advertisements for dating services
• Links in our “Top Picks” or “Recommended” sections

2.2 Which Links Are NOT Affiliate Links?

The following links do NOT earn us commissions:

• Internal links to other pages on DatingIndex
• Links to educational resources, news articles, or research
• Links to legal pages (Privacy Policy, Terms, etc.)
• Social media links
• Links to platforms we specifically state are not affiliate partners

2.3 Affiliate Networks We Work With

We participate in affiliate programs through various networks and individual partnerships, including but not limited to:

• CJ Affiliate (Commission Junction)
• ShareASale
• Rakuten Advertising
• Impact Radius
• Direct partnerships with dating platforms
• CPA (Cost Per Action) networks

3. How We Earn Money

3.1 Revenue Models

DatingIndex may earn revenue through several methods:

Revenue Type	Description	When We Earn
Pay-Per-Click (PPC)	Earn when you click an affiliate link	Immediately upon click
Pay-Per-Lead (PPL)	Earn when you sign up for a free account	When you complete registration
Pay-Per-Sale (PPS)	Earn when you purchase a subscription	When you buy a premium plan
Revenue Share	Earn a percentage of your spending	Ongoing as you use the service

3.2 Commission Variations

Commission amounts vary significantly by platform and can include:

• Flat fees per sign-up (e.g., $5-$50)
• Percentage of first purchase (e.g., 20-50%)
• Recurring commissions on subscriptions
• Tiered rates based on volume
• Bonuses for high-performing affiliates

Note: Higher commissions do NOT influence our rankings. A platform paying us $50 per sign-up will not automatically rank higher than one paying $10.

4. Our Editorial Independence

4.1 How We Maintain Objectivity

Despite earning affiliate commissions, we maintain editorial independence through:

4.2 Ranking Methodology

Our rankings are based on:

• User base size and activity levels
• Match quality and algorithm effectiveness
• Safety features and moderation
• User interface and experience
• Pricing and value for money
• Success stories and testimonials
• Industry reputation and awards

Commission rates are NOT part of our ranking criteria.

5. What This Means for You

5.1 Your Costs

Using our affiliate links will NOT:

• Increase the price you pay
• Affect your subscription terms
• Change the features you receive
• Impact your privacy or data handling
• Obligate you to purchase anything

5.2 Your Benefits

Using our affiliate links DOES:

• Support our ability to provide free, comprehensive reviews
• Allow us to keep DatingIndex free for all users
• Enable us to invest in better content and tools
• Help us maintain independence from dating platforms

5.3 Your Choices

You always have the choice to:

• Use our affiliate links to support our work
• Go directly to dating platforms without using our links
• Compare multiple platforms before deciding
• Read our reviews without clicking any links

6. Sponsored Content

6.1 Clear Labeling

In addition to affiliate links, we may occasionally publish sponsored content. When we do:

• Sponsored posts are clearly labeled as “Sponsored,” “Paid Partnership,” or “Advertisement”
• We maintain editorial control over all content
• We only accept sponsorships from reputable dating platforms
• Sponsored content does not affect our organic rankings

6.2 Types of Sponsored Content

• Banner Ads: Display advertisements from dating platforms
• Sponsored Reviews: In-depth reviews commissioned by platforms (clearly marked)
• Featured Placements: Highlighting specific platforms in premium positions
• Newsletter Sponsorships: Sponsored segments in email communications

7. FTC Compliance

DatingIndex complies with the Federal Trade Commission (FTC) guidelines on affiliate marketing and endorsements. According to FTC requirements:

For more information on FTC guidelines, visit: www.ftc.gov/business-guidance/advertising-marketing

8. Your Trust Matters

We understand that affiliate marketing can raise questions about bias and objectivity. Here’s our commitment to you:

8.1 What We Promise

• Transparency: We’ll always disclose affiliate relationships
• Honesty: Our reviews reflect genuine opinions, not payment amounts
• Quality: We only recommend platforms we’d actually use ourselves
• Independence: No platform can pay to change our rankings
• Updates: We regularly review and update content as platforms evolve

8.2 What We Ask of You

• Understand that affiliate commissions help keep DatingIndex free
• Do your own research before committing to any platform
• Read multiple reviews (not just ours) before deciding
• Trust your own judgment when choosing a dating service
• Contact us if you have concerns about our recommendations